I'm Marcela Crowe, a Professional Certified Coach (PCC, CPCC) with over a decade of experience in executive coaching, leadership development, and organizational transformation. I partner with senior and emerging leaders across Fortune 100/500 organizations — including EY, PayPal, IMF, Willis Towers Watson, and Export Development Canada — to unlock potential, strengthen organizational effectiveness, and lead with impact. My coaching approach is grounded in lived leadership experience. I've led organizations as an Executive Director, Co-Managing Director, and Project Manager, building teams and holding accountability for people, culture, and results.

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I work with HR, Talent, and L&D teams or directly with executive teams building leadership development capacity across financial services, technology, government, health, and energy to design coaching engagements aligned to organizational leadership frameworks, values, and behaviours. I bring evidence-based methodology, systems thinking, and a data-driven approach to every engagement, ensuring coaching delivers on organizational priorities.

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And beyond my expertise, what actually differentiates me is my working style and coaching approach. I'm strategic but practical, a formidable listener and thought partner who builds trust; I bring deep expertise and a collaborative approach, holding leaders accountable through powerful inquiry aligned to organizational priorities; and I bring direct, honest feedback grounded in genuine respect, driving transformational growth through evidence-based practice.