
About Me.
I'm Marcela Crowe, a Professional Certified Coach (PCC, CPCC) with over a decade of experience in executive coaching, leadership development, and organizational transformation. I partner with senior and emerging leaders across Fortune 100/500 organizations — including EY, PayPal, IMF, Willis Towers Watson, and Export Development Canada — to unlock potential, strengthen organizational effectiveness, and lead with impact. My coaching approach is grounded in lived leadership experience. I've led organizations as an Executive Director, Co-Managing Director, and Project Manager, building teams and holding accountability for people, culture, and results.
I work with HR, Talent, and L&D teams or directly with executive teams building leadership development capacity across financial services, technology, government, health, and energy to design coaching engagements aligned to organizational leadership frameworks, values, and behaviours. I bring evidence-based methodology, systems thinking, and a data-driven approach to every engagement, ensuring coaching delivers on organizational priorities.
And beyond my expertise, what actually differentiates me is my working style and coaching approach. I'm strategic but practical, a formidable listener and thought partner who builds trust; I bring deep expertise and a collaborative approach, holding leaders accountable through powerful inquiry aligned to organizational priorities; and I bring direct, honest feedback grounded in genuine respect, driving transformational growth through evidence-based practice.
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Trusted by leaders at
Export Development Canada
Willis Towers Watson
Ernst & Young
Paypal
Hub International
Ally Financial
Geico
International Monetary Fund
Skanska
Pugent Sound Energy
SaskaTel
Ciena
Otsuka
Qlik
Skillsoft
Programs & Services
Professional coaching for leadership is a transformative learning experience. As a certified professional coach, I work with senior and emerging leaders to help them identify strengths and growth areas, set clear goals, and apply new skills in their day-to-day roles.
1:1 Leadership Coaching
Partner with leaders to accelerate growth, navigate transitions, and drive transformational change. Engagements can include curated learning content and 360° assessment aligned with your organizational leadership competencies.
Team & Group Coaching
Accelerate performance of critical teams and coach them through goal alignment, role clarity, and collective effectiveness.
Organizational Leadership Development
Design and deliver custom leadership development programs tailored to your organization's objectives, culture, and structure. Build your leaders' coaching capability to scale development across your organization.
Ways to Engage
I offer a variety of ways for partnership and collaboration. Whether you have an established leadership development function or are building one, I can work with your HR, Talent, and L&D teams or directly with your executive team to design and deliver coaching aligned with your organizational leadership frameworks, values, and behaviours.
Retainer / Ongoing Support
This works best for organizations that need consistent coaching and leadership development support. I act as an extension of your HR, Talent, and L&D team, or partner directly with your executive team, providing steady, proactive coaching for leaders and teams, aligned to existing leadership frameworks or helping you shape them.
Fractional Support
Not every organization needs, or is ready for, a full-time executive coach on staff. As a fractional coaching partner, I provide the strategic expertise of a senior in-house coaching leader on a flexible, part-time basis that is scalable depending on your needs.
Project-Based Support
Sometimes you need coaching expertise for a specific initiative, not on an ongoing basis. Whether it's a 360° assessment cycle, a cohort leadership development program, or team coaching, I bring senior-level coaching expertise that's practical, efficient, and results-driven, without the long-term commitment.
Office Hours
You may not have a full engagement to launch, but you need quick, senior-level coaching guidance. Book time with me to pressure-test ideas, get feedback on leadership development strategy, or consult on assessment and framework design.
40+
Fortune 100/500 Companies
22+
Leadership Development Programs
11+
Sectors • Finance • Technology • Government • Health •
9.8
Net Promoter Indicator Score
Ready to get started? Let's Chat!
inLife
Studio Co.
(+)1 604-368-4042
Principal Consultant and Coach
by Marcela Crowe, PCC, CPCC



